You may have the talent and the fire to stand on the podium every time, but victory isn't just about talent - it's about strategy, relentless marketing, and solid funding. Success in racing isn't just crossing the finish line first; it's about capturing the hearts of big brands and companies, driving their ROI, and turning their attention into your racing income.
Forget those outdated gold, silver, and bronze packages. It's time to shine brighter, to be seen and recognized by the biggest brands, to secure those lucrative sponsorships. If you're looking for a winning sponsorship strategy that not only takes you across the finish line but also boosts your earnings on the race track, you’re in the right place.
For seasoned racers and teams looking to elevate their marketing efforts, in-person sponsorship activations can be a game-changer. These events not only help grow leads and product sampling but also drive in-store traffic and sales. In this blog post, we’ll explore how to strategically plan and execute in-person activations, provide examples, and discuss how to […]
To keep motorsport sponsors satisfied and ensure they continue to invest in your racing program, it’s essential to measure and showcase the return on investment (ROI). Securing brand sponsors is crucial for any motorsports team aiming to elevate their performance and success. However, obtaining a sponsorship and showing that sponsor ROI is no small job. […]
[Updated July 2024] You dream of a racing career supported by incredible sponsors is on its way to coming true. But even once you have inquiry emails sitting in your inbox or your DMs, you still need to figure out exactly how much you’re going to charge as a content creator. It might be tempting to choose […]
[UPDATED JULY 2024] As a motorsports racer running your race team as a real business, landing sponsorships is the core of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when is the right time to sign a sports sponsorship contract. The road from anonymous-weekend-hobbyist to full-on signed […]
Unleash your racing team's potential with our dynamic e-course, tailor-made for racers eager to boost their social media presence. Dive into video lessons brimming with expert strategies designed to launch your follower count and elevate your sponsorship exposure, including content ideas and impactful reports.
Join our dynamic virtual summits co-hosted with Alex Striler and top sponsorship experts from different companies. Connect, engage, and unlock secrets to success with industry leaders. Don't miss this chance to elevate your network, discover cutting-edge tactics, and gain a potential partner.
This 9-week program is designed for serious racers who want to land better sponsorships. HOSTED ONLY ONCE A YEAR FOR EXPERIENCED RACERS, NOT BEGINNERS. You’ll participate in live weekly calls, get group coaching and access to real-life application steps and templates you'll need to land the sponsorships that'll make you a paid driver.
Get a 9-page editable template with a premade layout and a training video for easy customization. It's 80% ready—just download, fill in your details, and pitch. Designed for a seamless sponsorship pitch, it has successfully secured multiple 6-figure sponsorships, making it our top template!
Customize it with your logo, photos, and text. Get a tutorial video with your purchase for quick editing and personalization. Simply save it as a PDF for simple sponsorship applications. Skip the designer—customize it yourself in just 30 minutes!
This template includes a spreadsheet and presentation for easy editing and customization, letting you log race details, results, media, activations, and marketing efforts into a professional report. Analyze, improve, and inspire with clarity for unmatched satisfaction and a competitive edge.
Quick to add text/images and update sponsors in under an hour, it’s crucial for sponsor engagement. Don't risk future support; ensure your communication is as dynamic and consistent as your performance on the track.
It's more than just a victory lap—it's a powerful demonstration of results, engagement, and ROI. As the clock winds down on the year or the contract, these reports lay out winning strategies and areas to grow, fueling discussions on renewal.
With our step-by-step video guide and template you can craft and dispatch surveys, gathering vital info for your potential sponsors. Show them you're their perfect match with detailed demographics and psychographics. It's your time to make that connection undeniable and profitable!
Already have access to some, but want it all? Send us a message to support@motorsportsmarketingtips.com
Is your racing success not paying off? Dreaming of racing full-time and securing those lucrative sponsorships? Our powerhouse team excels in creating standout marketing strategies tailored for you. From logo designs, to videography and photography, to activations and social media mastery, we're fueled by a passion for motorsports and professional branding. We are ready to propel your team to the forefront with unmatched strategies and content for your sponsors.
"We have reached our goal of over 1,000 followers on Instagram and our engagement rate is up by 5%! We also secured a new team sponsor after taking Fueled and Funded. Megan’s team is very dedicated and passionate. Her willingness to take calls and provide insights on what’s all involved with the social media platforms was very helpful."
- CHRIS BISHOP, BISHOP'S PERFORMANCE MOTORSPORTS
9-WEEK LIVE GROUP PROGRAM DESIGNED FOR SERIOUS RACERS WHO WANT TO LAND BETTER SPONSORSHIPS.
EXPERTLY CRAFTED CONTENT COMPLETE WITH EYE-CATCHING VISUALS AND ENGAGING CAPTIONS.
"We struggled with finding the key people to engage in conversations, and having confidence to promote our team. Megan makes our decks, gives us a proper plan of actions and the confidence to ask for and build worth. Our program was able to secure multiple cash and product sponsorships. Megan’s personal touch and knowledge has been a proven process.”
- keNDALL GLINES, GLINES MOTORSPORTS
9-WEEK LIVE GROUP PROGRAM DESIGNED FOR SERIOUS RACERS WHO WANT TO LAND BETTER SPONSORSHIPS.
CUSTOM-BUILT SPONSORSHIP DECK THAT SHOWCASES YOUR VALUE, READY TO WOW POTENTIAL SPONSORS.
"Megan helped brainstorm, create, and produce our family’s racing team brand. Having someone like Megan’s unique marketing expertise in the racing world is extremely valuable. Our reach on Facebook grew 996% from less than 400 to over 4,000 in just 2 months! She is open to all feedback and is very patient during multiple revisions of a product."
- SCOTT DEAN, DEAN FAMILY RACING
BOLD, UNIQUE BRANDING AND LOGOS TO ENHANCE TEAM IDENTITY AND ATTRACT SPONSORS.
CUSTOM-BUILT SPONSORSHIP DECK THAT SHOWCASES YOUR VALUE, READY TO WOW POTENTIAL SPONSORS.
"Following Megan’s social media advice has built our racing program from no sponsors and 100 followers, to having to tell potential sponsors we are sold out for the season and an exploding social media page. "
- Michael Neal, Neal Racing "burnin' love"
OUR SIGNATURE E-COURSE, MADE FOR RACERS EAGER TO BOOST THEIR SOCIAL MEDIA PRESENCE.
OUR SIGNATURE E-COURSE, MADE FOR RACERS EAGER TO BOOST THEIR SOCIAL MEDIA PRESENCE. DIVE INTO VIDEO LESSONS BRIMMING WITH EXPERT STRATEGIES DESIGNED TO LAUNCH YOUR FOLLOWER COUNT AND ELEVATE YOUR SPONSORSHIP EXPOSURE.
"Before, we had poor engagement with our social media content and struggled to show value to sponsors. Since taking Driven by Social Academy, we were able to secure about $15,000 in sponsorships which for a virtual racing team is very hard to get. We also secured some important partnerships with Real World Racing teams that were interested in our audiences. We saw exponential growth in our engagement rates averaging 7% to 10%, before it was only at 1%. It was worth the investment. I would pay for the content again if I had to, and engagement with Megan was great.”
- Fernando Takahashi, Muhlfeld Motorsports
Since taking Driven by Social Academy, we were able to secure about $15,000 in sponsorships which for a virtual racing team is very hard to get. We also secured some important partnerships with Real World Racing teams that were interested in our audiences.
OUR SIGNATURE E-COURSE, MADE FOR RACERS EAGER TO BOOST THEIR SOCIAL MEDIA PRESENCE. DIVE INTO VIDEO LESSONS BRIMMING WITH EXPERT STRATEGIES DESIGNED TO LAUNCH YOUR FOLLOWER COUNT AND ELEVATE YOUR SPONSORSHIP EXPOSURE.
OUR SIGNATURE E-COURSE, MADE FOR RACERS EAGER TO BOOST THEIR SOCIAL MEDIA PRESENCE.
“When I started I had zero partnerships/sponsors, I didn’t know what to put up on social media and what to say and how to get content. Now, I currently have six and working on some more for this season! Megan taught me how to market myself, how to build, create value and engagement that will build lasting relationships within the motorsports community. I love how Megan engages with the people that are actually taking the courses as well with questions and answers. How she explains everything is very easy to follow and I love how once we have entered the course she gives us the option to get new updated information because things change. And I love how Megan is just genuine and talking within the course and helping racer to racer.”
- Angel Gauldin, Angel Gaulden Racing
“When I started I had zero partnerships/sponsors, I didn’t know what to put up on social media and what to say and how to get content. Now, I currently have six and working on some more for this season! Megan taught me how to market myself, how to build, create value and engagement that will build lasting relationships within the motorsports community."
9-WEEK PROGRAM IS DESIGNED FOR SERIOUS RACERS WHO WANT TO LAND BETTER SPONSORSHIPS. YOU’LL PARTICIPATE IN LIVE WEEKLY CALLS, GET GROUP COACHING AND ACCESS TO REAL-LIFE APPLICATION STEPS AND TEMPLATES YOU'LL NEED TO LAND THE SPONSORSHIPS THAT'LL MAKE YOU A PAID DRIVER.
9-WEEK LIVE GROUP PROGRAM DESIGNED FOR SERIOUS RACERS WHO WANT TO LAND BETTER SPONSORSHIPS.
"I have come across other graphic designers throughout my career but I didn’t feel confident in trusting them. Her background in racing is what led me to my decision; I work with racers and I needed a logo that would be relatable to my work and her experience as a professional racer really helped me get exactly what I was looking for. I now have a logo I can be proud of, her process to create it was straightforward and I never felt lost in discussion."
- John WILLIE, motion graphics artist, photographer and videographer
BOLD, UNIQUE BRANDING AND LOGOS TO ENHANCE TEAM IDENTITY AND ATTRACT SPONSORS. GET A HIGH-IMPACT LOGO THAT STANDS OUT, IS VERSATILE FOR DECALS AND MERCHANDISE, AND LEAVES A LASTING IMPRESSION.
BOLD, UNIQUE BRANDING AND LOGOS TO ENHANCE TEAM IDENTITY AND ATTRACT SPONSORS. GET A HIGH-IMPACT LOGO THAT STANDS OUT.
With $100,000s in sponsorships under my belt, I'm sharing a powerful, step-by-step guide to replicate my winning strategy. Get access and apply this for FREE.
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