Fueled & Funded is your year-long coaching membership designed to give grassroots racers the structure, support, and step-by-step system to grow from overlooked to unstoppable—without working for free.
If you’ve got the drive but need the “how,” this is the roadmap you’ve been missing.
Whether you're struggling to find the right contact, not getting a call back, lacking confidence in your pitch, or using outdated tactics that aren’t getting results, this hands-on program will help you land sponsors without guessing.
Not feeling awkward and cringey when selling yourself
Stability to fund your program, upgrade your equipment, and race more
Confidence to pitch with value and not feel like you're begging
Real partnerships, not handouts
Clarity on what companies are looking for
A logo on your car is just a small piece of a sponsor’s marketing strategy—real connections are what matter now. That’s where you come in: sponsors need you!
It’s easy to stay stuck in your comfort zone, relying on outdated methods to find sponsors. But what would happen if you let yourself believe you could land those big deals and take your racing career to the next level?
Every month I walk through one phase of the sponsorship journey together. You'll know exactly what to focus on with built-in time for Q&A, pitch reviews, and mock discovery calls. No matter when you join, you’ll always know what step comes next; you’re never lost or wondering what to do.
12
Go from a part-time racer to a full-time brand
GROW INTO A PRO
11
Stand out with creative race weekend promos
DELIVER AT YOUR RACES
07
Master how to follow up and close the deal
08
Build relationships and unlock new introductions
EXPAND YOUR NETWORK
09
Prove your value with metrics that matter
TRACK & REPORT YOUR ROI
10
Automate and treat sponsorship like a business
SYSTEMS AND SCALING
06
BUILD YOUR ACTIVATION PLAN
05
Create a pitch that doesn’t rely on cookie-cutter tiers
CREATE YOUR PITCH DECK
01
Organized list of potential sponsors you want to work with
RESEARCH YOUR PROSPECT LIST
02
Identify what your fans care about to show to sponsors
UNDERSTAND YOUR FANS
03
Send messages that get responses using scripts
Start the Conversation
04
Learn what your visibility, time, and content are worth
KNOW YOUR WORTH
SECURE THE SPONSORSHIP!
It’s for grassroots racers who want to leave their 9–5 and have a serious career.
This isn’t for hobbyists and weekend warriors looking to just cover entry fees and tires.
Brainstorm creative ideas for how you’ll promote
Every month I walk through one phase of the sponsorship journey together. You'll know exactly what to focus on with built-in time for Q&A, pitch reviews, and mock discovery calls. No matter when you join, you’ll always know what step comes next; you’re never lost or wondering what to do.
12
Go from a part-time racer to a full-time brand
GROW INTO A PRO
11
Automate and treat sponsorship like a business
SYSTEMS AND SCALING
07
Master how to follow up and close the deal
08
Stand out with creative race weekend promos
DELIVER AT YOUR RACES
09
Prove your value with metrics that matter
TRACK & REPORT YOUR ROI
10
Build relationships and unlock new introductions
EXPAND YOUR NETWORK
06
BUILD YOUR ACTIVATION PLAN
05
Create a pitch that doesn’t rely on cookie-cutter tiers
CREATE YOUR PITCH DECK
01
Organized list of potential sponsors you want to work with
RESEARCH YOUR PROSPECT LIST
02
Identify what your fans care about to show to sponsors
UNDERSTAND YOUR FANS
03
Learn what your visibility, time, and content are worth
KNOW YOUR WORTH
04
Send messages that get responses using scripts
Start the Conversation
SECURE THE SPONSORSHIP!
It’s for grassroots racers who want to leave their 9–5 and have a serious career.
This isn’t for hobbyists and weekend warriors looking to just cover entry fees and tires.
Brainstorm creative ideas for how you’ll promote
🚧 Most programs stop at the Pitching and Proposal phase. We go all the way because I know from experience that landing a sponsor is only half the battle.
That’s why Fueled & Funded goes beyond what happens once you land the deal. Inside this 12-phases, I walk you through everything that comes after the “yes” because sponsorship isn’t just about getting the support for a race or a season—it’s about keeping it and growing it for multi-year deals.
“I’ve followed a lot of the principals that Megan discusses in Fueled and Funded and just the concepts really changed my mindset of sponsorship. I was able to get my micro sprint chosen as a Featured Display Vehicle at PRI and I’ve been able to sell sponsorship on all of the open spots on the car for $20,000 and we’ve been able to get a few current sponsors to up their investment for 2024!”
"We have secured multiple partners exceeding $50,000 and multiple year partnerships. We struggled with finding the key people to engage in conversations, and having confidence to promote our team. Megan gives us a proper plan of actions and the confidence to ask for and build worth."
Video replay access (previous year for annual plan only)
Two live/recorded coaching calls per month with Megan
Personal referrals to our network so you’ll easily get your foot in the door
Personalized critiques and pitch reviews to ensure everything is polished
Discounted ticket to the annual Motorsports Sponsorship Summit
Free ticket to our invite-only PRI networking happy hour event!
Quarterly bonus calls from expert guest speakers
Q&A on every call and optional mock discovery sessions
Challenge recordings (like our Sponsorship Prospecting Challenge)
*If you’re on the monthly plan, you’ll get access to templates as we hit each phase—so no deck template until we’re working on pitching. Annual members? You get everything unlocked from the start.
Access to the Template library*
Includes a pitch deck, proposal doc, email scripts, tracking spreadsheets, reports and more. You get access to every report that I’ve ever used to secure and renew sponsors.
Access to the private F&F group with alumni; a community to grow with
They’re mentorship-level tactical coaching sessions designed to elevate how you show up for sponsors and your audience. I’ve brought in the best so you don’t have to figure it out alone.
($99 value)
($99 value)
($99 value)
($99 value)
($99 value)
Alex Striler, the godfather of modern day motorsports sponsorships, former Director of Sales & Marketing for Lucas Oil Products and author of the Motorsports Marketing Amazon best-seller book, will guide you on what sponsors are looking for and how to showcase the unique value you bring to the table. Alex is one of the most respected voices in sponsorship today, and together, we’ve teamed up to bring his wisdom to you in a practical, no-fluff way. Get instant access to his most powerful lessons when you join Fueled & Funded with the Annual Plan - These are lessons you can’t find anywhere else.
(total savings of $2,023!)
Access to the private F&F group with alumni
Personal referrals to our motorsports network
Unlimited personalized critiques and pitch reviews
Discounted ticket to the annual Motorsports Sponsorship Summit
Free ticket to our invite-only PRI networking happy hour event!
Quarterly bonus calls from expert guest speakers
Q&A on every call and optional mock discovery sessions
Challenge recordings
Discount of 2 months for free
Access to the Template library $597+
9 in-depth training replays from last year’s full program $597
Two live/recorded coaching calls per month with Megan
Video replay access
$1,697/year - on sale for $1497/year
$167/month - on sale for $147/month
(unlock as we go)
(all templates)
Access to the private F&F group with alumni
Personal referrals to our motorsports network
Unlimited personalized critiques and pitch reviews
Discounted ticket to the annual Motorsports Sponsorship Summit
Free ticket to our invite-only PRI networking happy hour event!
Quarterly bonus calls from expert guest speakers
Q&A on every call and optional mock discovery sessions
Challenge recordings
Discount of 2 months for free
Access to the Template library $597+ (monthly only unlock as we go)
Guest experts replay vault $495
Two live/recorded coaching calls per month with Megan
Video replay access
Guest experts replay vault $495
10 in-depth training replays from last year’s full program $597
With over a decade on the digital marketing frontline, we've learned what truly works for sponsors. Today, we fuse this knowledge into a formula that consistently provides results for racers like you.
You'll know exactly how to approach sponsors, pitch your value, and negotiate deals with confidence.
The tools to deliver results, prove ROI, and build lasting partnerships with sponsors that go beyond just one-time deals.
You'll craft a professional sponsorship plan that resonates with companies and highlights your unique assets.
I’ve landed title sponsorship deals with brands like GUNK and NGK Spark Plugs, and more, and I still work full-time with my dad's team at Randy Meyer Racing to manage activations, content, ROI and sponsor fulfillment for every event.
I created Fueled & Funded in 2020 because I was tired of seeing talented racers get stuck. You don’t need a million followers or an agent. You just need the right strategy—and someone who’s done it before (and is still relevant).
Hi, I’m Megan—a two-time NHRA Top Alcohol Dragster World Champion and the owner of the Motorsports Marketing Tips Agency.
I’ve spent the last decade securing six-figure sponsorships, managing marketing for a professional race team, and helping racers of all levels break through the noise and get paid to do what they love.
I doubled our revenue the following year, and even during COVID we hit $175,000 in sponsorships in 2020.
Today, my team has earned over $1.5 million in sponsorships alone, with plenty more on the horizon!
I had no clue about marketing or sponsorships when I started racing in 2004.
In 2008, my dad got sponsored by Dunkin’ Donuts, and I was instantly hooked by the media attention, fan engagement, and seeing a brand all over the dragster.
We continued to work with more retail stores doing displays and sampling and hired an agent (who I did an internship with and learned what companies look for when sponsoring).
My real breakthrough came in 2018 when I landed my first title sponsor through social media and having my name well known with the press!!
We were able to upgrade product partners to provide funding and worked on doing more activations and leveraged social media to bring in over six figures in just one year!
I started reaching out to my dad’s friends and sponsors for help with my junior dragster, but I didn’t know what I was doing—most didn’t even respond.
I sent letters talking about my race schedule and results, practically begging for help, but only got a pity response that gave my dad a credit (thanks?!).
I thought I was so slick using PowerPoint to make my first sponsor portfolio, offering to plaster logos on my car, but still... crickets.
Fast forward to 2013—our first real sponsor deal came together after we cooked a homemade meal for a group of executives and gave them a tour of the race shop. That deal scored us $50,000 per year, and in return we did displays at retail stores, which was HUGE at the time! I still remember this day :)
One-size-fits-all outdated approach
Unlike a set-it-and-forget-it course, we’re always updating and offering hands on support to customize an approach that works best for you
Reasonable priced for racers—no upsells, and you decide how long you want access
$5K–$8K+ for a corporate process with limited time access
Reasonable priced for racers—no upsells, and you decide how long you want access
For elite or pro teams only
I focus on grassroots, amateur, and semi-pro racers ready to rise
Affiliate-based “sponsorships”
I teach you to build true partnerships with value
Reasonable priced for racers—no upsells, and you decide how long you want access
Fluff-filled, recorded, generic lessons
Clear 12-phase roadmap, live Q&A, and real time coaching and feedback
No racing experience - they focus on other events and expect you to alter it for racing
Built by a world champion racer still in the trenches
They don’t know how to use a race car as a marketing tool
I speak directly to the race fans and match what companies look for at the track
Stop at the pitch—no help after you land a sponsor
Covers all 12 phases: from your first meeting to renewals and scaling
Stop at the pitch—no help after you land a sponsor
Covers all 12 phases: from your first meeting to renewals and scaling
Reasonable priced for racers—no upsells, and you decide how long you want access
I focus on grassroots, amateur, and semi-pro racers ready to rise
I teach you to build true partnerships with value
Clear 12-phase roadmap, live Q&A, and real time coaching and feedback
Built by a world champion racer still in the trenches
I speak directly to the race fans and match what companies look for at the track
Covers all 12 phases: from your first meeting to renewals and scaling
Unlike a set-it-and-forget-it course, we’re always updating and offering hands on support to customize an approach that works best for you
$5K–$8K+ for a corporate process with limited time access
For elite or pro teams only
Affiliate-based “sponsorships”
Fluff-filled, recorded, generic lessons
No racing experience - they focus on other events and expect you to alter it for racing
They don’t know how to use a race car as a marketing tool
Stop at the pitch—no help after you land a sponsor
One-size-fits-all outdated approach
"It's really helped me not only streamline my process, it's helped me not waste time. The system helps you identify the right prospects, have the right conversations, know what to offer, and then have a system in place for keeping them to renew them."
"Since joining Fueled and Funded, we've been able to set multiple meetings with potential sponsors and also secure some sponsors for the 2021 race season."
"She has helped me obtain 4 other sponsors this year and being a one-woman race team, and being through the times of COVID, it’s just seems incredible to me that I’ve been able to accomplish that."
Enrollment will close as soon as 50 racers join—or when the countdown hits zero, whichever comes first. Our first coaching call is on Wednesday, June 11th.
The goal of Fueled and Funded is to explain what brands value, so you can generate that value, and finally get paid cash instead of product.
(total savings of $2,023!)
This is for action-takers building a long-term career in motorsports.
This is not for racers who want a “get sponsored quick” scheme.
All for the price of one month’s entry fee
Live coaching & FEEDBACK
LEARN A Proven process
Real support & COMMUNITY
Only 50 racers will get in. Once we hit capacity or the countdown ends, enrollment is officially closed and the price goes back up. Our first coaching call is on Wednesday, June 11th.
(total savings of $2,023!)