Content Clarity with Racing Content Categories

When social media is a standard of your marketing mix, you end up making a lot of content. Knowing what to spend your time talking about online is the key to not wasting your time and keeping your audience engaged. Creating content categories for yourself will help guide your content creation and posting schedule! Not […]

Nail the top three visual branding identity foundational pieces for racers (before you hire a logo designer).

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

This year’s race season is right around the corner, or it’s already started for you, and it’s time to get HYPED!! You’ve been filling your social media with moments from last year, your favorite sponsors, and anything else you can think of for the off-season. Now it’s time to get your audience primed and excited for the 2022 racing season that’s coming up.

In 2022, every person between the ages of 8 and 98 has a love-hate relationship with social media. But there’s no denying that for your motorsports racing career, having a presence on social media is a must.  As a racer, you’re at your best when you’re on the track or in the shop, not spending […]

Today in motorsports racer marketing debates: Should you have a website? Is social media enough of an online presence to get to the career goals you’re after? Here’s the short of it: You should definitely have a website.  A website serves a lot of functions in the digital world that social media just can’t. We’ll […]

You’re a racer, an athlete, a team leader, and a content creator. But creating and re-creating posts, filming videos, and writing press releases shouldn’t be taking up the majority of your time or your creative energy. Enter a tool I know and love — reposting content. Reposting content is when you take one video, picture, […]

Be more than the “most winningest” racing team out there. Learn how to connect your brand with the sponsors and fans you want.

The best tips for making LinkedIn hashtags your next best growth opportunity for your motorsports career—and what pitfalls to avoid.

How you engage with sponsors is the difference between a career-launching deal and staying in the shadows. Here’s what you need to know.

How motorsports racers looking to grow their careers should balance their personal and business content on social media.

You need to break up with the traditional sponsorship package structure of gold, silver, and bronze. In this post, we’ll be covering why you should be avoiding this old-school pitching structure, as well as what you should consider doing instead. You’re totally capable of landing dream sponsors, but doing what “has always been done” isn’t […]