To keep motorsport sponsors satisfied and ensure they continue to invest in your racing program, it’s essential to measure and showcase the return on investment (ROI). Securing brand sponsors is crucial for any motorsports team aiming to elevate their performance and success. However, obtaining a sponsorship and showing that sponsor ROI is no small job. […]

Finding new sponsors is likely the hardest part of the path to sponsorship. Building relationships is always a long game, but your patience will only pay off if you can connect with the right people first. Sponsor networking might seem intimidating at first, but remember that before you’re talking to them brand-to-brand, you’re just talking […]

Landing your sponsorship contract is only half of the equation. Sponsorship activation is the other half.  You could do the bare minimum and stick to exactly what your contract outlines. But keeping sponsors is way easier than finding new ones. You want to go above and beyond and use sponsorship activation techniques to boost your […]

Your personal brand and racing career would be little to nothing without your fans and followers. Sure you compete and race, but if people don’t know who you are or if they don’t recognize you, then you have little value to sponsorships. Your target audience or target market is the group of people in your […]

Is Instagram the new Google?? You’ve probably heard the term SEO thrown around in your marketing and branding journey before. If you have a website, then you know search engine optimization (SEO) is uber-important to others finding you organically. But have you considered how to optimize your Instagram SEO? In the past, when you’re searching […]

I just came back from the 2022 Performance Racing Industry (PRI) Trade Show and it was epic. I love going to trade shows year after year and being totally immersed in the racing world for a few days. One of my key takeaways from the week was that the state of motorsports sponsorships is very […]

You know that connecting with your fans and sponsors is important—and that if you only do that on Instagram or Facebook, you’re building a house on rented land. If you want to build an audience that you can engage with on your own terms, you need to send your email list a newsletter. And you […]

Putting a business behind your racing career is a layered and long-term process, but one that is well worth it if you want to be successful in motorsports. You know that sponsors are the key to your career success and that building a well-rounded and attractive brand is what will land you the sponsors of […]

In part one of this series, we talked about how to track and determine the value of your different social media post types so that you can share with sponsors exactly what working with you is worth.  But what types of posts are the best? Let’s find out. Which Post Types Add the Most Value? […]

Social media is an integral part of many of your sponsorship agreements, helping them get their brands and products in front of the niche audience you’ve cultivated and getting bonuses through affiliate links. But when you’re crafting a social media strategy for sponsors, how do you accurately value the content you’re creating?  Sure, it doesn’t […]

Part of growing your brand and earning funding is adding sponsors to your roster. But how do you go about finding new sponsors? One helpful tool is conducting competitor research to see who already supports motorsports. But simply tracking down other teams’ sponsors and asking them to also help you out isn’t the best tactic […]

Finding sponsors for the upcoming race season can feel like an all-consuming process. You may have done all the correct research leading up to when you meet with a potential sponsor, and the brand could be a perfect fit for your race team, but if you don’t know how you can provide a return on […]