Sponsorship 101

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To keep motorsport sponsors satisfied and ensure they continue to invest in your racing program, it’s essential to measure and showcase the return on investment (ROI). Securing brand sponsors is crucial for any motorsports team aiming to elevate their performance and success. However, obtaining a sponsorship and showing that sponsor ROI is no small job. […]

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Finding new sponsors is likely the hardest part of the path to sponsorship. Building relationships is always a long game, but your patience will only pay off if you can connect with the right people first. Sponsor networking might seem intimidating at first, but remember that before you’re talking to them brand-to-brand, you’re just talking […]

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Landing your sponsorship contract is only half of the equation. Sponsorship activation is the other half.  You could do the bare minimum and stick to exactly what your contract outlines. But keeping sponsors is way easier than finding new ones. You want to go above and beyond and use sponsorship activation techniques to boost your […]

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For all the efforts you’ve been putting into influencer marketing and social media—learning the trends, defining your brand, monitoring your insights—the question still lingers in the back of your mind: Do sponsors really care about social media? The short answer: Sponsors are all about return on investment (ROI), but they also care about content that […]

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I just came back from the 2022 Performance Racing Industry (PRI) Trade Show and it was epic. I love going to trade shows year after year and being totally immersed in the racing world for a few days. One of my key takeaways from the week was that the state of motorsports sponsorships is very […]

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You’ve spent hours crafting the perfect pitch deck for your potential sponsors, but now it’s time to actually present your proposal. Beyond the key information like deliverables and payments, there are a few other details you’ll want to know about so that you can be your most comfortable and confident in your sponsorship proposal meeting. […]

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In part one of this series, we talked about how to track and determine the value of your different social media post types so that you can share with sponsors exactly what working with you is worth.  But what types of posts are the best? Let’s find out. Which Post Types Add the Most Value? […]

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Social media is an integral part of many of your sponsorship agreements, helping them get their brands and products in front of the niche audience you’ve cultivated and getting bonuses through affiliate links. But when you’re crafting a social media strategy for sponsors, how do you accurately value the content you’re creating?  Sure, it doesn’t […]

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Your sponsorship proposal deck is the final step in your journey with your potential sponsors. Making a great last impression is important! But there are a few details that have become standard in proposal decks that are totally overrated. Cutting out these parts will focus all the attention on the most important part of working […]

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Part of growing your brand and earning funding is adding sponsors to your roster. But how do you go about finding new sponsors? One helpful tool is conducting competitor research to see who already supports motorsports. But simply tracking down other teams’ sponsors and asking them to also help you out isn’t the best tactic […]

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[UPDATED JULY 2024] As a motorsports racer running your race team as a real business, landing sponsorships is the core of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when is the right time to sign a sports sponsorship contract. The road from anonymous-weekend-hobbyist to full-on signed […]

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Finding sponsors for the upcoming race season can feel like an all-consuming process. You may have done all the correct research leading up to when you meet with a potential sponsor, and the brand could be a perfect fit for your race team, but if you don’t know how you can provide a return on […]

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