Okay, okay, I know it says I’m quitting Instagram in the headline, but I’m not 100% leaving the platform. I’m not deleting it, not losing my (hard-built) presence there. But my strategy is changing, and Instagram needs to downshift. I will still be posting on Instagram still but with a new part-time schedule. My main focus […]

[Updated July 2024] You dream of a racing career supported by incredible sponsors is on its way to coming true. But even once you have inquiry emails sitting in your inbox or your DMs, you still need to figure out exactly how much you’re going to charge as a content creator. It might be tempting to choose […]

Engaging on social media is a super important part of growing your following and your racing career. We’ve talked before about the different kinds of social media engagement you should participate in, including today’s topic: Engaging with other people’s content.  The easiest kind of engagement is liking and replying to comments on your own content, […]

The keyword in social media is “social.” The platforms we use for marketing are intentionally designed to be two-way conversations, also known as engagement. Engagement goes both ways: We can measure how people engage with you, and we can intentionally engage with others.  When it comes to engaging with others to grow your audience, the […]

For all the efforts you’ve been putting into influencer marketing and social media—learning the trends, defining your brand, monitoring your insights—the question still lingers in the back of your mind: Do sponsors really care about social media? The short answer: Sponsors are all about return on investment (ROI), but they also care about content that […]

Creating content is the name of the motorsports career game in 2023. More than wins and races, you need to make a lasting connection with your fans and audience online. But not just any content will do—I see tons of racers making mistakes, even when they’ve been around for a while.

Part of building a racing career is creating content to stand out. Lots and lots of content. When you’re creating content for Instagram, Facebook, TikTok, LinkedIn, or your emails/blog, it can be easy to fall into a rut. The same kinds of content types with the same kinds of captions can only get you so far. 

Level up your online racing content by diversifying your caption styles. Go beyond the race recaps and highlight videos. These 4 content ideas will help you create social media content that will drive your career forward and get seen by more people online.

Your personal brand and racing career would be little to nothing without your fans and followers. Sure you compete and race, but if people don’t know who you are or if they don’t recognize you, then you have little value to sponsorships. Your target audience or target market is the group of people in your […]

Is Instagram the new Google?? You’ve probably heard the term SEO thrown around in your marketing and branding journey before. If you have a website, then you know search engine optimization (SEO) is uber-important to others finding you organically. But have you considered how to optimize your Instagram SEO? In the past, when you’re searching […]

As a public figure, you stand in the gap between your fans and your sponsors. Your social media is the best place to bridge that gap by drawing fans in and keeping them engaged, while also meeting the criteria that sponsors are looking for in a brand ambassador. Fortunately, there’s some overlap between what your […]

In the last few months, Instagram has rolled out their video consolidation plan. This means that instead of having unique tabs and algorithms for Reels, feed Videos, and IGTV (which used to vary in length and tools), all videos under 15 minutes are now classified as Reels. So if you saw a big dropoff in […]

In part one of this series, we talked about how to track and determine the value of your different social media post types so that you can share with sponsors exactly what working with you is worth.  But what types of posts are the best? Let’s find out. Which Post Types Add the Most Value? […]