A fulfillment report (or also known as a proof of performance report) is the most valuable part of a sponsorship journey because it keeps the money coming back to you. The purpose of the fulfillment report is to highlight the success and the reach or sales of the partnership. You will need to include data that […]

The PRI show is coming up quickly and I know you’re probably thinking “shoot, I don’t have a sponsor yet for next year!” So you Google how to make a sponsorship deck and print off multiple copies to randomly hand out at booths you walk up to at the show. Now let me ask you, […]

The SEMA and AAPEX trade shows are coming up fast! Are you prepared? Or are you someone who waits until the show starts to start trying to find sponsors for next year? Trade shows are one the best ways to make the connections you need for racing sponsorships. At trade shows, you have the opportunity […]

Potential sponsors see lots of racers and other influencers. Here’s how to show that you are their best shot at growth and value.

Meeting with potential sponsors for the first time is up there with first dates and the first day of high school: exciting, scary, and full of possibilities. You want to make the right impression and get a read on if they’re a good fit for you. (See, just like a first date!) I’ve had my […]

Finding your brand niche in the world of drag racing is important to getting the sponsors of your dreams—here’s how.

You need money to keep up racing, and money means sponsors. Here’s how I landed my six-figure drag racing sponsors.

As we roll into the start of a race season, or maybe it’s the second half of the season for you, either way now is the time to take a deep dive and reevaluate your sponsorship strategy before you get too busy traveling. Do you struggle to keep sponsors coming back to you? Have you […]