Your business’s goal is selling its best commodity: YOU (not the race car). Sure, you want to drive, not sell, but now you’re here.
A solid racing brand will get you the equipment you need to have a championship-winning car and the money you need to quit your 9-5 so you can focus on your racing. Not the other way around.
The goal of your brand is to make you more attractive to potential sponsors. When it comes to your brand, it’s more than logos and color schemes.
It’s your presence and personality. It’s how you show up on social media between races and during the off-season.
It’s about creating consistent and cohesive content that builds a following of loyal fans. This is what sponsors want.
Sure it’s great to win races and set records and be the very best in your class, but that only takes your brand so far.
You, as the face of your business and race team, must go above and beyond to be memorable to everyone.
Sponsors want ambassadors with a raving fan base and a solid brand that can easily align with their own, or else they feel like there’s nothing in it for them.
That’s where I come in; I’m using my background in graphic design and on-track sponsorship experience to help other racers like you grow their brands and make a living doing what you love.
This is the only training you’ll find specific to the motorsports industry that combines social media, marketing, and branding.
I’ll take a deep dive into your profiles and make a 30-day posting plan just for you. We will work together to discover your best types of content and how we can maximize performance by doubling down on the high-performing posts. I will streamline the process of how you create content to save time and limit stress yet keep your creative engine running.
As a motorsports racer with a real business, marketing is the core of the business side of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know how to get their attention and seal the deal.
Sponsors love to support a racer with a cohesive brand that aligns with their own. My team and I will design everything you need to strategically relay your story without words and connect with the ones that matter.