SERIOUS RACING IS MORE THAN A HOBBY, AND IT’S MORE THAN A DREAM… IT’S A BUSINESS.
HERE'S WHAT NO ONE TOLD YOU WHEN YOU DECIDED TO RACE:
when you became a racer
you became a business owner
Your business’s goal is selling its best commodity: YOU (not the race car). Sure, you want to drive, not sell, but now you’re here.
YOUR BRAND MATTERS AS MUCH AS
YOUR TALENT IN THE CAR.
A solid racing brand will get you the equipment you need to have a championship-winning car and the money you need to quit your 9-5 so you can focus on your racing. Not the other way around.
And when it comes to making money from the motorsport you love, the truth comes down to this:
talent in the car.
(AND EVEN MORE THAN)
(AND EVEn
MORE THAN)
your
what does it mean to
brand yourself as a driver?
The goal of your brand is to make you more attractive to potential sponsors. When it comes to your brand, it’s more than logos and color schemes.
It’s your presence and personality. It’s how you show up on social media between races and during the off-season.
It’s about creating consistent and cohesive content that builds a following of loyal fans. This is what sponsors want.
Sure it’s great to win races and set records and be the very best in your class, but that only takes your brand so far.
You, as the face of your business and race team, must go above and beyond to be memorable to everyone.
Sponsors want ambassadors with a raving fan base and a solid brand that can easily align with their own, or else they feel like there’s nothing in it for them.
That’s where I come in; I’m using my background in graphic design and on-track sponsorship experience to help other racers like you grow their brands and make a living doing what you love.
This is the only training you’ll find specific to the motorsports industry that combines social media, marketing, and branding.
the good news is:
YOU’RE HERE BECAUSE YOU’RE BEGINNING TO UNDERSTAND THE IMPORTANCE OF A BRAND, AND THAT MEANS YOU’RE AHEAD OF THE PACK ALREADY.
trusted by these teams
check out these top-shelf SERVICES
designed to
level up your team
$197
1:1 Content Strategy Session
I’ll take a deep dive into your profiles and make a 30-day posting plan just for you. We will work together to discover your best types of content and how we can maximize performance by doubling down on the high-performing posts. I will streamline the process of how you create content to save time and limit stress yet keep your creative engine running.
Are you more of a DIYer?
Check out my signature online social media course:
driven by social academy
Starting at $99
marketing services
As a motorsports racer with a real business, marketing is the core of the business side of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know how to get their attention and seal the deal.
Starting at $349
Branding services
Sponsors love to support a racer with a cohesive brand that aligns with their own. My team and I will design everything you need to strategically relay your story without words and connect with the ones that matter.
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Starting at $249
Social media services
Social media can get you noticed, but building the platforms is frustrating - especially if you’re new to social media or don’t understand the algorithms. I’m here to help make it less overwhelming to get the kind of online following sponsors love to see.