How to Repost Your Social Media Content Like a Pro

You’re a racer, an athlete, a team leader, and a content creator. But creating and re-creating posts, filming videos, and writing press releases shouldn’t be taking up the majority of your time or your creative energy. Enter a tool I know and love — reposting content. Reposting content is when you take one video, picture, […]

Be more than the “most winningest” racing team out there. Learn how to connect your brand with the sponsors and fans you want.

The best tips for making LinkedIn hashtags your next best growth opportunity for your motorsports career—and what pitfalls to avoid.

How you engage with sponsors is the difference between a career-launching deal and staying in the shadows. Here’s what you need to know.

How motorsports racers looking to grow their careers should balance their personal and business content on social media.

You need to break up with the traditional sponsorship package structure of gold, silver, and bronze. In this post, we’ll be covering why you should be avoiding this old-school pitching structure, as well as what you should consider doing instead. You’re totally capable of landing dream sponsors, but doing what “has always been done” isn’t […]

A fulfillment report (or also known as a proof of performance report) is the most valuable part of a sponsorship journey because it keeps the money coming back to you. The purpose of the fulfillment report is to highlight the success and the reach or sales of the partnership. You will need to include data that […]

Remember that day back in October 2021 when Instagram went down for a full day, 9-5? There was simultaneous relief from feeling the pressure to be online all the time, but also a little panic—without Instagram, how will I market myself? Instagram has become such a powerhouse marketing tool that it’s difficult to imagine life […]

The PRI show is coming up quickly and I know you’re probably thinking “shoot, I don’t have a sponsor yet for next year!” So you Google how to make a sponsorship deck and print off multiple copies to randomly hand out at booths you walk up to at the show. Now let me ask you, […]

Don’t go silent on social media just because you’re no longer on the track for the off-season! Keeping up on social media all year long is crucial to building momentum for your following on and off the ‘gram. Beyond your racing stats and updates, there are tons of content ideas for motorsports athletes like you.  […]

Building engagement on your social media is one of the keys to social media growth and success and getting more exposure for your sponsors. But how exactly you turn random viewers into loyal race fans can be tricky. Today I’m going to share with you some of my favorite techniques for building engagement on Instagram […]

The social media landscape is ever-changing, and in late 2021, Instagram is getting some major updates and improvements—starting with video.  In two major announcements, Instagram confirms that video is still king on their platform. First, IGTV and Instagram feed videos are merging to become one Instagram Video family. Also, Instagram Stories is testing a move […]