A fulfillment report (or also known as a proof of performance report) is the most valuable part of a sponsorship journey because it keeps the money coming back to you. The purpose of the fulfillment report is to highlight the success and the reach or sales of the partnership. You will need to include data that […]

The PRI show is coming up quickly and I know you’re probably thinking “shoot, I don’t have a sponsor yet for next year!” So you Google how to make a sponsorship deck and print off multiple copies to randomly hand out at booths you walk up to at the show. Now let me ask you, […]

The SEMA and AAPEX trade shows are coming up fast! Are you prepared? Or are you someone who waits until the show starts to start trying to find sponsors for next year? Trade shows are one the best ways to make the connections you need for racing sponsorships. At trade shows, you have the opportunity […]

Want more funding and better sponsors for your motor sports career? Confidence is the key you’ve been missing.

Potential sponsors see lots of racers and other influencers. Here’s how to show that you are their best shot at growth and value.

Finding your brand niche in the world of drag racing is important to getting the sponsors of your dreams—here’s how.

There are thousands of race car drivers in every type of motorsport – what makes you any different than the person in the other lane? Why would a company want to sponsor you when they could sponsor anyone else? This is why you need to develop your brand. Your brand is the personality you portray […]

Your daily engagement plan for getting the high engagement your drag racing deserves on social media, every single time you post.

Are you as obsessed with checking your email as I am? Sure, it’s like the regular mailbox where 90% of what you get is a flyer you throw away immediately, but sometimes you get a personal email or a newsletter from your favorite email list you wait all week to read. Those moments are the […]

As we roll into the start of a race season, or maybe it’s the second half of the season for you, either way now is the time to take a deep dive and reevaluate your sponsorship strategy before you get too busy traveling. Do you struggle to keep sponsors coming back to you? Have you […]