Meeting with potential sponsors for the first time is up there with first dates and the first day of high school: exciting, scary, and full of possibilities. You want to make the right impression and get a read on if they’re a good fit for you. (See, just like a first date!) I’ve had my […]

Finding your brand niche in the world of drag racing is important to getting the sponsors of your dreams—here’s how.

You need money to keep up racing, and money means sponsors. Here’s how I landed my six-figure drag racing sponsors.

As we roll into the start of a race season, or maybe it’s the second half of the season for you, either way now is the time to take a deep dive and reevaluate your sponsorship strategy before you get too busy traveling. Do you struggle to keep sponsors coming back to you? Have you […]