[Updated November 2024]

Ready to streamline your social media strategy so it works for you, not against you? We all know that social media can be the ultimate power move for growing your presence in motorsports and getting attention of sponsors, but only if you approach it smartly. Here’s how to plan a month’s worth of content that will save you time, keep you consistent, and help you engage with your audience without feeling like it’s another job. Let’s dive in.

1. Block Out Important Dates

Before you dive in, take a look at the month ahead. Got races, conferences, holidays, birthdays, or special dates like National Donut Day? (Yes, that counts!) Mark these dates down so you’re not scrambling to think of content when the day comes. Think of it as setting your “content roadmap”—it’ll take you all of 5 minutes and keeps you one step ahead.

2. Make a List of Must-Have Photos and Captions

With your roadmap set, it’s time to get specific. Create a list of images and captions you’ll need for each key date. This is where a shot list comes in handy! For races, note which sponsors you want to spotlight and any products you’ll be using that they’d love to see in action. This should only take about 20 minutes, but it’s a huge time-saver when race day hits and you have your shot list checklist ready.

3. Batch the Remaining Content Days

Now let’s cover the gaps! Set aside one day a week (my go-to is Wednesday) to handle your remaining posts for the month. Go through your photo stash from past events or even snap a few new shots. You don’t need to post daily, but consistency is non-negotiable. Choose a schedule you can stick with—whether that’s every other day, weekends only, or something else. This step is the longest but the most rewarding—it’ll take you about 60-90 minutes, depending on how many posts you’re aiming to knock out.

4. Schedule It or Set Reminders

Time to get those posts lined up! Use a content scheduler or, if you like keeping it real-time, set reminders on your phone. Personally, I draft my posts in Meta Business Suite and schedule them to auto-post on both Instagram and Facebook (at different days and times of course). If you’re someone who likes posting live, set a reminder and be ready to interact. This step takes about 45-60 minutes but is totally worth it to avoid scrambling.

5. Have Hashtags at the Ready

Hashtags can make or break your content’s reach, so don’t overlook them. Keep a few groups of hashtags saved that you can quickly mix and match based on what you’re posting. You should post around 5-10 hashtags per post, but switch them up to avoid getting shadow-banned. And remember, relevant hashtags matter more than quantity! This should take you about 20 minutes but will save you from trying to come up with random hashtags on the fly.

Engage To Get Your Content Seen

Now that your content is set, remember—posting is only half the battle. Engaging with your audience is key to getting that content seen. Respond to comments, get into conversations, and make yourself known in the community. The more you interact, the better your posts will perform in the algorithm.

Want a quick way to score higher on the algorithm? Download my free guide with a scorecard to help you track your progress. It includes 25 engagement prompts that are designed to boost your ranking and help your content reach more eyes. Grab it now and start scoring high with every post!