Drive Your Social Growth with these 4 Content Categories for Racers and Race Teams

Part of building a racing career is creating content to stand out. Lots and lots of content. When you’re creating content for Instagram, Facebook, TikTok, LinkedIn, or your emails/blog, it can be easy to fall into a rut. The same kinds of content types with the same kinds of captions can only get you so far. 

Level up your online racing content by diversifying your caption styles. Go beyond the race recaps and highlight videos. These 4 content ideas will help you create social media content that will drive your career forward and get seen by more people online.

Your personal brand and racing career would be little to nothing without your fans and followers. Sure you compete and race, but if people don’t know who you are or if they don’t recognize you, then you have little value to sponsorships. Your target audience or target market is the group of people in your […]

Is Instagram the new Google?? You’ve probably heard the term SEO thrown around in your marketing and branding journey before. If you have a website, then you know search engine optimization (SEO) is uber-important to others finding you organically. But have you considered how to optimize your Instagram SEO? In the past, when you’re searching […]

I just came back from the 2022 Performance Racing Industry (PRI) Trade Show and it was epic. I love going to trade shows year after year and being totally immersed in the racing world for a few days. One of my key takeaways from the week was that the state of motorsports sponsorships is very […]

You know that connecting with your fans and sponsors is important—and that if you only do that on Instagram or Facebook, you’re building a house on rented land. If you want to build an audience that you can engage with on your own terms, you need to send your email list a newsletter. And you […]

As a public figure, you stand in the gap between your fans and your sponsors. Your social media is the best place to bridge that gap by drawing fans in and keeping them engaged, while also meeting the criteria that sponsors are looking for in a brand ambassador. Fortunately, there’s some overlap between what your […]

Putting a business behind your racing career is a layered and long-term process, but one that is well worth it if you want to be successful in motorsports. You know that sponsors are the key to your career success and that building a well-rounded and attractive brand is what will land you the sponsors of […]

In the last few months, Instagram has rolled out their video consolidation plan. This means that instead of having unique tabs and algorithms for Reels, feed Videos, and IGTV (which used to vary in length and tools), all videos under 15 minutes are now classified as Reels. So if you saw a big dropoff in […]

You’ve spent hours crafting the perfect pitch deck for your potential sponsors, but now it’s time to actually present your proposal. Beyond the key information like deliverables and payments, there are a few other details you’ll want to know about so that you can be your most comfortable and confident in your sponsorship proposal meeting. […]

In part one of this series, we talked about how to track and determine the value of your different social media post types so that you can share with sponsors exactly what working with you is worth.  But what types of posts are the best? Let’s find out. Which Post Types Add the Most Value? […]

Social media is an integral part of many of your sponsorship agreements, helping them get their brands and products in front of the niche audience you’ve cultivated and getting bonuses through affiliate links. But when you’re crafting a social media strategy for sponsors, how do you accurately value the content you’re creating?  Sure, it doesn’t […]

Your sponsorship proposal deck is the final step in your journey with your potential sponsors. Making a great last impression is important! But there are a few details that have become standard in proposal decks that are totally overrated. Cutting out these parts will focus all the attention on the most important part of working […]