The One Thing You Should Absolutely Avoid When Getting New Sponsors

Part of growing your brand and earning funding is adding sponsors to your roster. But how do you go about finding new sponsors? One helpful tool is conducting competitor research to see who already supports motorsports. But simply tracking down other teams’ sponsors and asking them to also help you out isn’t the best tactic […]

[UPDATED JULY 2024] As a motorsports racer running your race team as a real business, landing sponsorships is the core of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when is the right time to sign a sports sponsorship contract. The road from anonymous-weekend-hobbyist to full-on signed […]

Finding sponsors for the upcoming race season can feel like an all-consuming process. You may have done all the correct research leading up to when you meet with a potential sponsor, and the brand could be a perfect fit for your race team, but if you don’t know how you can provide a return on […]

If you clicked on this article because you went, “Um, I didn’t think there was a difference?!” then you are in the right place! When you’re new to sponsorships, it can be easy to confuse a marketing deck and a sponsorship proposal or to just think they’re the same thing.  I’m going to break down […]

When you decide to become a racer, you also have to have a racing business. If you want to make money off of the thing that you love you need to learn how to leverage your platform to sell. There is a major difference between being just a race car driver and having a business […]

Social media connects you to people all around the world. On Instagram alone, there are over 1.21 billion active users—there are a lot of people for you to connect with out there! One way to increase your reach on social media is to do a social media takeover with a sponsor. A social media takeover […]

There are a few tried-and-true ways to reach more people online through your social media, and a giveaway is one of them. When you’ve got the right combination of good stuff, easy entry, and good timing, you can see big growth in your following in a short period of time. But giveaways can also go […]

Instagram Reels are still a super powerful way to grow your audience, connect with more fans, and show off your personality in a creative and fun way. Now, I know what you’re thinking: “I don’t know what to post!”  “I’m not creative!”  “I don’t want to dance or talk to the camera!” And I was […]

It’s been 1 week since the 2022 Motorsports Sponsorship Summit and I’m still getting messages about how powerful it was for those that attended live! (Weren’t able to join us? Don’t worry you can purchase the replay and save 30% off using code MM30 >>> HERE.) Alex Striler, author of Motorsports Marketing and Sponsorships, and […]

In this interview, Rick and I discuss all things related to your track photographer: What to look for in their skillset, how to work with the media, and so much more including how a photograph can start working with a race team. To read the first part of this interview with Rick, click here. MM: […]

Megan Meyer: I get frequently asked; how can a racer get upgraded from a product sponsorship to a monetary sponsorship. So they start out with the company sending them products for free for a shoutout on social media or a review. How then can a racer turn that into a monetary sponsorship for the next […]

Sharing your unique personality and racing stories online is essential because you need to stand out to separate yourself from the rest. It’s not high school anymore: We don’t want to fit in, we want to stand out! Not sure how you can do that with your content while jumping on social media trends? Let […]