The Ultimate Guide to Sponsor Logo Placement

When it comes to providing visibility to a company for a sponsorship deal, you need to know the layout of your car and the accessories that are available for advertising. You should know exactly where you can put a logo and the value of that placement before you pitch your ideas.  You want to keep […]

So you’ve hustled, presented, and it’s finally happened—you landed the sponsors you hoped for! Your trailer is full of products that you’re excited to promote, and you’re still basking in the glow of a hard-fought sales pitch. But now comes the hard part: Promoting your sponsors as you told them you could. That means tons […]

I had the joy of interviewing one of Drag Illustrated’s best photographers—and someone I work with quite often—Rick Belden. We talked about all the ins and outs of track photography and what images you can and cannot use. If you have questions about: Can I use an image someone took of me? Do I get […]

Instagram is still loving reels! The short video format is still the most popular (and most rewarded) way to grow your audience. And while a scroll through Instagram or TikTok might make you feel like creating reels is an overwhelming task, I’m here to show you how easy and simple it can be! You don’t […]

With social media as such a huge part of our lives and business, it can be hard to know when to take a break—especially when social media is part of your job as a racer. You ask questions like, “If I stop posting, will I lose followers?” and “If I don’t engage every day, will […]

High-quality images are one of the most important parts of your branding, especially when printing them for marketing materials like hero cards and banners. Getting great shots of you in the shop, in your home, and while training are important for social media and exposure, but the kind of pictures that really are worth 1,000 […]

When social media is a standard of your marketing mix, you end up making a lot of content. Knowing what to spend your time talking about online is the key to not wasting your time and keeping your audience engaged. Creating content categories for yourself will help guide your content creation and posting schedule! Not […]

Nail the top three visual branding identity foundational pieces for racers (before you hire a logo designer).

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

This year’s race season is right around the corner, or it’s already started for you, and it’s time to get HYPED!! You’ve been filling your social media with moments from last year, your favorite sponsors, and anything else you can think of for the off-season. Now it’s time to get your audience primed and excited for the 2022 racing season that’s coming up.

In 2022, every person between the ages of 8 and 98 has a love-hate relationship with social media. But there’s no denying that for your motorsports racing career, having a presence on social media is a must.  As a racer, you’re at your best when you’re on the track or in the shop, not spending […]

Today in motorsports racer marketing debates: Should you have a website? Is social media enough of an online presence to get to the career goals you’re after? Here’s the short of it: You should definitely have a website.  A website serves a lot of functions in the digital world that social media just can’t. We’ll […]