For seasoned racers and teams looking to elevate their marketing efforts, in-person sponsorship activations can be a game-changer. These events not only help grow leads and product sampling but also drive in-store traffic and sales. In this blog post, we’ll explore how to strategically plan and execute in-person activations, provide examples, and discuss how to […]

To keep motorsport sponsors satisfied and ensure they continue to invest in your racing program, it’s essential to measure and showcase the return on investment (ROI). Securing brand sponsors is crucial for any motorsports team aiming to elevate their performance and success. However, obtaining a sponsorship and showing that sponsor ROI is no small job. […]

[Updated July 2024] You dream of a racing career supported by incredible sponsors is on its way to coming true. But even once you have inquiry emails sitting in your inbox or your DMs, you still need to figure out exactly how much you’re going to charge as a content creator. It might be tempting to choose […]

[UPDATED JULY 2024] As a motorsports racer running your race team as a real business, landing sponsorships is the core of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when is the right time to sign a sports sponsorship contract. The road from anonymous-weekend-hobbyist to full-on signed […]

If you clicked on this article because you went, “Um, I didn’t think there was a difference?!” then you are in the right place! When you’re new to sponsorships, it can be easy to confuse a marketing deck and a sponsorship proposal or to just think they’re the same thing.  I’m going to break down […]