In this interview, Rick and I discuss all things related to your track photographer: What to look for in their skillset, how to work with the media, and so much more including how a photograph can start working with a race team. To read the first part of this interview with Rick, click here. MM: […]

Megan Meyer: I get frequently asked; how can a racer get upgraded from a product sponsorship to a monetary sponsorship. So they start out with the company sending them products for free for a shoutout on social media or a review. How then can a racer turn that into a monetary sponsorship for the next […]

When it comes to providing visibility to a company for a sponsorship deal, you need to know the layout of your car and the accessories that are available for advertising. You should know exactly where you can put a logo and the value of that placement before you pitch your ideas.  You want to keep […]

So you’ve hustled, presented, and it’s finally happened—you landed the sponsors you hoped for! Your trailer is full of products that you’re excited to promote, and you’re still basking in the glow of a hard-fought sales pitch. But now comes the hard part: Promoting your sponsors as you told them you could. That means tons […]

I had the joy of interviewing one of Drag Illustrated’s best photographers—and someone I work with quite often—Rick Belden. We talked about all the ins and outs of track photography and what images you can and cannot use. If you have questions about: Can I use an image someone took of me? Do I get […]

High-quality images are one of the most important parts of your branding, especially when printing them for marketing materials like hero cards and banners. Getting great shots of you in the shop, in your home, and while training are important for social media and exposure, but the kind of pictures that really are worth 1,000 […]

Nail the top three visual branding identity foundational pieces for racers (before you hire a logo designer).

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

Today in motorsports racer marketing debates: Should you have a website? Is social media enough of an online presence to get to the career goals you’re after? Here’s the short of it: You should definitely have a website.  A website serves a lot of functions in the digital world that social media just can’t. We’ll […]

Be more than the “most winningest” racing team out there. Learn how to connect your brand with the sponsors and fans you want.

How you engage with sponsors is the difference between a career-launching deal and staying in the shadows. Here’s what you need to know.

You need to break up with the traditional sponsorship package structure of gold, silver, and bronze. In this post, we’ll be covering why you should be avoiding this old-school pitching structure, as well as what you should consider doing instead. You’re totally capable of landing dream sponsors, but doing what “has always been done” isn’t […]