Social media is an integral part of many of your sponsorship agreements, helping them get their brands and products in front of the niche audience you’ve cultivated and getting bonuses through affiliate links. But when you’re crafting a social media strategy for sponsors, how do you accurately value the content you’re creating?  Sure, it doesn’t […]

When it comes to getting discovered on social media by new followers and fans, every piece of content counts—including your Instagram bio. Your bio is that space right under your name and stats where you have 150 characters to tell new people who you are and how they can get involved with your race team.  […]

Do you look at your follower count or likes to determine whether your content is performing well or not? Most of us do (or did!). That is until we learned that we could have all the likes but if those don’t translate to funding, it makes no sense to keep monitoring those Instagram metrics. Content […]

When you decide to become a racer, you also have to have a racing business. If you want to make money off of the thing that you love you need to learn how to leverage your platform to sell. There is a major difference between being just a race car driver and having a business […]

Social media connects you to people all around the world. On Instagram alone, there are over 1.21 billion active users—there are a lot of people for you to connect with out there! One way to increase your reach on social media is to do a social media takeover with a sponsor. A social media takeover […]

There are a few tried-and-true ways to reach more people online through your social media, and a giveaway is one of them. When you’ve got the right combination of good stuff, easy entry, and good timing, you can see big growth in your following in a short period of time. But giveaways can also go […]

Instagram Reels are still a super powerful way to grow your audience, connect with more fans, and show off your personality in a creative and fun way. Now, I know what you’re thinking: “I don’t know what to post!”  “I’m not creative!”  “I don’t want to dance or talk to the camera!” And I was […]

Sharing your unique personality and racing stories online is essential because you need to stand out to separate yourself from the rest. It’s not high school anymore: We don’t want to fit in, we want to stand out! Not sure how you can do that with your content while jumping on social media trends? Let […]

So you’ve hustled, presented, and it’s finally happened—you landed the sponsors you hoped for! Your trailer is full of products that you’re excited to promote, and you’re still basking in the glow of a hard-fought sales pitch. But now comes the hard part: Promoting your sponsors as you told them you could. That means tons […]

I had the joy of interviewing one of Drag Illustrated’s best photographers—and someone I work with quite often—Rick Belden. We talked about all the ins and outs of track photography and what images you can and cannot use. If you have questions about: Can I use an image someone took of me? Do I get […]

Instagram is still loving reels! The short video format is still the most popular (and most rewarded) way to grow your audience. And while a scroll through Instagram or TikTok might make you feel like creating reels is an overwhelming task, I’m here to show you how easy and simple it can be! You don’t […]

With social media as such a huge part of our lives and business, it can be hard to know when to take a break—especially when social media is part of your job as a racer. You ask questions like, “If I stop posting, will I lose followers?” and “If I don’t engage every day, will […]