When social media is a standard of your marketing mix, you end up making a lot of content. Knowing what to spend your time talking about online is the key to not wasting your time and keeping your audience engaged. Creating content categories for yourself will help guide your content creation and posting schedule! Not […]

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

This year’s race season is right around the corner, or it’s already started for you, and it’s time to get HYPED!! You’ve been filling your social media with moments from last year, your favorite sponsors, and anything else you can think of for the off-season. Now it’s time to get your audience primed and excited for the 2022 racing season that’s coming up.

In 2022, every person between the ages of 8 and 98 has a love-hate relationship with social media. But there’s no denying that for your motorsports racing career, having a presence on social media is a must.  As a racer, you’re at your best when you’re on the track or in the shop, not spending […]

Today in motorsports racer marketing debates: Should you have a website? Is social media enough of an online presence to get to the career goals you’re after? Here’s the short of it: You should definitely have a website.  A website serves a lot of functions in the digital world that social media just can’t. We’ll […]

You’re a racer, an athlete, a team leader, and a content creator. But creating and re-creating posts, filming videos, and writing press releases shouldn’t be taking up the majority of your time or your creative energy. Enter a tool I know and love — reposting content. Reposting content is when you take one video, picture, […]

The best tips for making LinkedIn hashtags your next best growth opportunity for your motorsports career—and what pitfalls to avoid.

How motorsports racers looking to grow their careers should balance their personal and business content on social media.

Remember that day back in October 2021 when Instagram went down for a full day, 9-5? There was simultaneous relief from feeling the pressure to be online all the time, but also a little panic—without Instagram, how will I market myself? Instagram has become such a powerhouse marketing tool that it’s difficult to imagine life […]

Don’t go silent on social media just because you’re no longer on the track for the off-season! Keeping up on social media all year long is crucial to building momentum for your following on and off the ‘gram. Beyond your racing stats and updates, there are tons of content ideas for motorsports athletes like you.  […]

Building engagement on your social media is one of the keys to social media growth and success and getting more exposure for your sponsors. But how exactly you turn random viewers into loyal race fans can be tricky. Today I’m going to share with you some of my favorite techniques for building engagement on Instagram […]

The social media landscape is ever-changing, and in late 2021, Instagram is getting some major updates and improvements—starting with video.  In two major announcements, Instagram confirms that video is still king on their platform. First, IGTV and Instagram feed videos are merging to become one Instagram Video family. Also, Instagram Stories is testing a move […]