The social media landscape is ever-changing, and in late 2021, Instagram is getting some major updates and improvements—starting with video.  In two major announcements, Instagram confirms that video is still king on their platform. First, IGTV and Instagram feed videos are merging to become one Instagram Video family. Also, Instagram Stories is testing a move […]

Why native social media posts are best for your motorsports career and how to break the copy-paste cycle you’ve been stuck in.

I know you struggle with being consistent and knowing what and when to post between races, especially during the off-season, and I know it because we all struggle with it! Here’s the main reason why it can get complicated: lack of organization. Now, I’m not saying you’re an unorganized person, but it’ll be harder to […]

Why switching to a Creator Instagram profile is the easiest and best choice you can make for your motor sports career.

Get more drag racer sponsors and fans by using your Instagram and Facebook insights to create hyper-tailored social media content.

Do you ever think about what you think about on social media? Scrolling through Instagram and TikTok are pretty much second nature to us at this point, but your thoughts are still processing — even if you’re not aware of it. The same is true when we show up to share on social media, especially […]

Instagram made a MAJOR reveal via founder Adam Mosseri on June 30: “We are no longer just a photo-sharing app.” Instagram has grown so much from its launch in 2010, adding on Video, Stories, IGTV, Lives, Shopping, and now Reels and Guides. There are so many facets to this app, which is why it’s my […]

Getting found on social media can feel overwhelming,  but you’ve learned by now that hashtags are a key way to get in front of the right people. Here’s the catch — how to maximize them differs from platform to platform. I’ve learned the ins and outs of hashtags on TikTok, Twitter, Instagram, and more. And […]

Your daily engagement plan for getting the high engagement your drag racing deserves on social media, every single time you post.

Sometimes posting on Instagram feels like a shout into the void: Is anyone listening? Is this having any kind of impact? It can be tempting to get both discouraged at not knowing what’s working and also overwhelmed with all of the “perfect Instagram feeds” all over the internet. The best way to know if your […]

We love talking about the Instagram algorithm here on this blog, and today is no different! Instagram gives you all kinds of content options to choose from — reels, static images, videos, IGTV, and carousel posts. Carousel posts are, in my opinion, an underrated and under-used tool on Instagram for racers. The algorithm loves when […]

Learn how to use hashtags to reach the fans and sponsors on Instagram you need to level up your drag racing career.