How to Prepare for the Upcoming SEMA, AAPEX, and PRI Trade Shows

The SEMA and AAPEX trade shows are coming up fast! Are you prepared? Or are you someone who waits until the show starts to start trying to find sponsors for next year? Trade shows are one the best ways to make the connections you need for racing sponsorships. At trade shows, you have the opportunity […]

Why native social media posts are best for your motorsports career and how to break the copy-paste cycle you’ve been stuck in.

I know you struggle with being consistent and knowing what and when to post between races, especially during the off-season, and I know it because we all struggle with it! Here’s the main reason why it can get complicated: lack of organization. Now, I’m not saying you’re an unorganized person, but it’ll be harder to […]

Want more funding and better sponsors for your motor sports career? Confidence is the key you’ve been missing.

Potential sponsors see lots of racers and other influencers. Here’s how to show that you are their best shot at growth and value.

Meeting with potential sponsors for the first time is up there with first dates and the first day of high school: exciting, scary, and full of possibilities. You want to make the right impression and get a read on if they’re a good fit for you. (See, just like a first date!) I’ve had my […]

Finding your brand niche in the world of drag racing is important to getting the sponsors of your dreams—here’s how.

Why switching to a Creator Instagram profile is the easiest and best choice you can make for your motor sports career.

There are thousands of race car drivers in every type of motorsport – what makes you any different than the person in the other lane? Why would a company want to sponsor you when they could sponsor anyone else? This is why you need to develop your brand. Your brand is the personality you portray […]

Get more drag racer sponsors and fans by using your Instagram and Facebook insights to create hyper-tailored social media content.

Do you ever think about what you think about on social media? Scrolling through Instagram and TikTok are pretty much second nature to us at this point, but your thoughts are still processing — even if you’re not aware of it. The same is true when we show up to share on social media, especially […]

Instagram made a MAJOR reveal via founder Adam Mosseri on June 30: “We are no longer just a photo-sharing app.” Instagram has grown so much from its launch in 2010, adding on Video, Stories, IGTV, Lives, Shopping, and now Reels and Guides. There are so many facets to this app, which is why it’s my […]