3 Easy Ways to Jumpstart Your Instagram Engagement

Building engagement on your social media is one of the keys to social media growth and success and getting more exposure for your sponsors. But how exactly you turn random viewers into loyal race fans can be tricky. Today I’m going to share with you some of my favorite techniques for building engagement on Instagram […]

The social media landscape is ever-changing, and in late 2021, Instagram is getting some major updates and improvements—starting with video.  In two major announcements, Instagram confirms that video is still king on their platform. First, IGTV and Instagram feed videos are merging to become one Instagram Video family. Also, Instagram Stories is testing a move […]

The SEMA and AAPEX trade shows are coming up fast! Are you prepared? Or are you someone who waits until the show starts to start trying to find sponsors for next year? Trade shows are one the best ways to make the connections you need for racing sponsorships. At trade shows, you have the opportunity […]

Why native social media posts are best for your motorsports career and how to break the copy-paste cycle you’ve been stuck in.

I know you struggle with being consistent and knowing what and when to post between races, especially during the off-season, and I know it because we all struggle with it! Here’s the main reason why it can get complicated: lack of organization. Now, I’m not saying you’re an unorganized person, but it’ll be harder to […]

Want more funding and better sponsors for your motor sports career? Confidence is the key you’ve been missing.

Potential sponsors see lots of racers and other influencers. Here’s how to show that you are their best shot at growth and value.

Meeting with potential sponsors for the first time is up there with first dates and the first day of high school: exciting, scary, and full of possibilities. You want to make the right impression and get a read on if they’re a good fit for you. (See, just like a first date!) I’ve had my […]

Finding your brand niche in the world of drag racing is important to getting the sponsors of your dreams—here’s how.

Why switching to a Creator Instagram profile is the easiest and best choice you can make for your motor sports career.

There are thousands of race car drivers in every type of motorsport – what makes you any different than the person in the other lane? Why would a company want to sponsor you when they could sponsor anyone else? This is why you need to develop your brand. Your brand is the personality you portray […]

Get more drag racer sponsors and fans by using your Instagram and Facebook insights to create hyper-tailored social media content.