Finding sponsors for the upcoming race season can feel like an all-consuming process. You may have done all the correct research leading up to when you meet with a potential sponsor, and the brand could be a perfect fit for your race team, but if you don’t know how you can provide a return on […]

If you clicked on this article because you went, “Um, I didn’t think there was a difference?!” then you are in the right place! When you’re new to sponsorships, it can be easy to confuse a marketing deck and a sponsorship proposal or to just think they’re the same thing.  I’m going to break down […]

Social media connects you to people all around the world. On Instagram alone, there are over 1.21 billion active users—there are a lot of people for you to connect with out there! One way to increase your reach on social media is to do a social media takeover with a sponsor. A social media takeover […]

It’s been 1 week since the 2022 Motorsports Sponsorship Summit and I’m still getting messages about how powerful it was for those that attended live! (Weren’t able to join us? Don’t worry you can purchase the replay and save 30% off using code MM30 >>> HERE.) Alex Striler, author of Motorsports Marketing and Sponsorships, and […]

Megan Meyer: I get frequently asked; how can a racer get upgraded from a product sponsorship to a monetary sponsorship. So they start out with the company sending them products for free for a shoutout on social media or a review. How then can a racer turn that into a monetary sponsorship for the next […]

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

How you engage with sponsors is the difference between a career-launching deal and staying in the shadows. Here’s what you need to know.

You need to break up with the traditional sponsorship package structure of gold, silver, and bronze. In this post, we’ll be covering why you should be avoiding this old-school pitching structure, as well as what you should consider doing instead. You’re totally capable of landing dream sponsors, but doing what “has always been done” isn’t […]

A fulfillment report (or also known as a proof of performance report) is the most valuable part of a sponsorship journey because it keeps the money coming back to you. The purpose of the fulfillment report is to highlight the success and the reach or sales of the partnership. You will need to include data that […]

The PRI show is coming up quickly and I know you’re probably thinking “shoot, I don’t have a sponsor yet for next year!” So you Google how to make a sponsorship deck and print off multiple copies to randomly hand out at booths you walk up to at the show. Now let me ask you, […]

The SEMA and AAPEX trade shows are coming up fast! Are you prepared? Or are you someone who waits until the show starts to start trying to find sponsors for next year? Trade shows are one the best ways to make the connections you need for racing sponsorships. At trade shows, you have the opportunity […]

Potential sponsors see lots of racers and other influencers. Here’s how to show that you are their best shot at growth and value.