Social media is an integral part of many of your sponsorship agreements, helping them get their brands and products in front of the niche audience you’ve cultivated and getting bonuses through affiliate links. But when you’re crafting a social media strategy for sponsors, how do you accurately value the content you’re creating?  Sure, it doesn’t […]

Your sponsorship proposal deck is the final step in your journey with your potential sponsors. Making a great last impression is important! But there are a few details that have become standard in proposal decks that are totally overrated. Cutting out these parts will focus all the attention on the most important part of working […]

Part of growing your brand and earning funding is adding sponsors to your roster. But how do you go about finding new sponsors? One helpful tool is conducting competitor research to see who already supports motorsports. But simply tracking down other teams’ sponsors and asking them to also help you out isn’t the best tactic […]

[UPDATED JULY 2024] As a motorsports racer running your race team as a real business, landing sponsorships is the core of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when is the right time to sign a sports sponsorship contract. The road from anonymous-weekend-hobbyist to full-on signed […]

Finding sponsors for the upcoming race season can feel like an all-consuming process. You may have done all the correct research leading up to when you meet with a potential sponsor, and the brand could be a perfect fit for your race team, but if you don’t know how you can provide a return on […]

If you clicked on this article because you went, “Um, I didn’t think there was a difference?!” then you are in the right place! When you’re new to sponsorships, it can be easy to confuse a marketing deck and a sponsorship proposal or to just think they’re the same thing.  I’m going to break down […]

Social media connects you to people all around the world. On Instagram alone, there are over 1.21 billion active users—there are a lot of people for you to connect with out there! One way to increase your reach on social media is to do a social media takeover with a sponsor. A social media takeover […]

It’s been 1 week since the 2022 Motorsports Sponsorship Summit and I’m still getting messages about how powerful it was for those that attended live! (Weren’t able to join us? Don’t worry you can purchase the replay and save 30% off using code MM30 >>> HERE.) Alex Striler, author of Motorsports Marketing and Sponsorships, and […]

Megan Meyer: I get frequently asked; how can a racer get upgraded from a product sponsorship to a monetary sponsorship. So they start out with the company sending them products for free for a shoutout on social media or a review. How then can a racer turn that into a monetary sponsorship for the next […]

You wanna know what makes me cringe? Seeing racers post about their need for new sponsorships on social media. “We have marketing options available! #sponsorme” or something along those lines, you know you’ve done it or seen it. Does it work? 99% of the time NO. Don’t tell your followers about partner opportunities with your […]

How you engage with sponsors is the difference between a career-launching deal and staying in the shadows. Here’s what you need to know.

You need to break up with the traditional sponsorship package structure of gold, silver, and bronze. In this post, we’ll be covering why you should be avoiding this old-school pitching structure, as well as what you should consider doing instead. You’re totally capable of landing dream sponsors, but doing what “has always been done” isn’t […]